‘Shaq’s Shop’ will feature bevy of new amenities, celebrate local community and honor original shop
Contacts
Jack Farmer
jack.farmer@fleishman.com
“We’ll bounce back better than ever” – Shaquille O’Neal, Feb. 10, 2021.
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‘Shaq’s Shop’ will feature bevy of new amenities, celebrate local community and honor original shop. (Photo: Business Wire)
The “bounce” has begun.
Krispy Kreme and its partner Shaquille O’Neal announced today that construction of an all-new shop on the site of its historic Ponce de Leon location in Atlanta is underway, nearly two years after the original shop built nearly six decades ago was destroyed by arson Feb. 10, 2021.
Midtown Atlanta residents and visitors can look forward to the new 4,000-square-foot shop opening this summer.
The Hot Light shop will serve Krispy Kreme’s classic menu, including hot Original Glazed® doughnuts fresh off the line, as well as limited time offerings for dine-in, pickup and via drive‑thru and for delivery.
The shop also will pay homage to the brand’s history serving the Atlanta community as well as the original shop, including an interior custom mural and plaque, and a refurbishing of the iconic Krispy Kreme heritage sign that dates to the 1960s. The shop’s design allows for an abundance of natural light, a cheery and bright dining room, and an enhanced doughnut theater experience.
“We’ve struck a balance of modernization and honoring the historical significance of our Ponce shop’s location. We think our fans are going to love it,” said Dave Skena, Krispy Kreme Global Chief Brand Officer. “The community has shown us so much support and patience as we designed the new shop. We can’t wait to be back with our guests, sharing joy and serving delicious, fresh Krispy Kreme doughnuts.”
“We’re bouncing back better than I even imagined,” O’Neal said. “I can’t wait to turn on the Hot Light. It’s gonna light up the whole neighborhood. Get ready, Ponce!”
More information regarding the summer grand opening will be released later this year.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme (NASDAQ:DNUT) is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of doughnut shops, partnerships with leading retailers, and a rapidly growing e-Commerce and delivery business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.
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