24/7 Market News Snapshot 24 September, 2025 – Innovative Eyewear, Inc. Common Stock (NASDAQ:LUCY)

September 24, 2025

DENVER, Colo., 24 September, 2025 (www.247marketnews.com) – (NASDAQ:LUCY) are discussed in this article.
Innovative Eyewear, Inc. has demonstrated remarkable momentum both in the market and through its recent industry engagements. The company’s stock (LUCY) experienced a significant pre-market surge, rising 24.2% to $2.546 and garnering a trading volume of 1.77 million shares. This substantial increase reflects a strong interest among investors, suggesting potential for continued upward movement.

Concurrent with its stock performance, Innovative Eyewear successfully showcased its innovative products at Vision Expo West 2025, an important event in the optical industry. The company reported securing around 40 new accounts among regional and independent retailers during the trade show, which indicates a promising expansion of its market influence. Additionally, the firm has made strategic moves to broaden its international distribution, establishing partnerships to penetrate key markets, including the UK, Canada, and Latin America.

A highlight of the expo was the enthusiastic reception for upcoming product launches, notably the Reebok Powered by Lucyd optical glasses and the Lucyd Aero prototype. The new Reebok collection, which will introduce six new styles, complements the existing line of sunglasses designed for versatile use. Moreover, Innovative Eyewear’s Lucyd Armor® smart safety glasses drew attention for their innovative features, establishing the brand’s commitment to smart optical solutions.

CEO Harrison Gross articulated the excitement surrounding the company’s trajectory, emphasizing the positive reception and collaborative spirit witnessed at the expo. He stated, “Connecting with fellow eyewear professionals and showcasing our product innovations reflects our dedication to ergonomically sound smart glasses. We are driven by the vision of a smarter future in eyewear.”

With its increasing momentum in market performance and strategic growth initiatives, Innovative Eyewear is well-positioned to redefine the eyewear landscape and expand its reach in the industry.

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