24/7 Market News Snapshot 19 February, 2025 – Better Choice Company Inc. (NYSE:BTTR)

February 19, 2025

DENVER, Colo., 19 February, 2025 (247marketnews.com) – (NYSE:BTTR) are discussed in this article.
Better Choice Company Inc. (BTTR) is currently witnessing an upward trend in pre-market trading, with shares priced at $2.374, marking a notable rise of 9.91% from the previous close of $2.160. This increase signals robust investor interest, as evidenced by a trading volume of 852.56K shares, indicating heightened market activity and potential for further appreciation. Market experts recommend that investors monitor key technical indicators such as moving averages and the relative strength index (RSI) to gauge the sustainability of this positive momentum.

In a strategic move to sharpen its focus on core operations, Better Choice Company has entered into a definitive agreement with CZC Company LTD to divest its Halo business in Asia, resulting in total gross proceeds of $8.1 million. This agreement facilitates an upfront cash payment of $6.5 million at closing, supplemented by a 3% royalty on sales over the next five years, secured by a minimum annual royalty payment of $330,000, culminating in a total of $1.65 million.

Set for completion in April 2025, this transaction is a critical step for Better Choice as it seeks to bolster its leadership role in the pet health and wellness sector. Post-sale, the company will retain its North American operations and those in other regions outside Asia, allowing it to better allocate resources toward its expanding portfolio.

As Better Choice continues its commitment to promoting a healthier lifestyle for pets, the company embraces current trends within the industry focused on pet humanization and wellness. With a history of trust built over decades, Better Choice is poised to enhance its reach through the Halo brand, known for its sustainably sourced and minimally processed pet food options. The company remains dedicated to meeting the needs of pet owners globally, and this transaction represents a pivotal moment in its strategic evolution.

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