24/7 Market News Snapshot 19 August, 2025 – Fluent, Inc. Common Stock (NASDAQ:FLNT)

August 19, 2025

DENVER, Colo., 19 August, 2025 (www.247marketnews.com) – (NASDAQ:FLNT) are discussed in this article.
Fluent, Inc. (NASDAQ:FLNT), a leader in commerce media, has demonstrated remarkable market momentum, experiencing a 45.57% increase in stock value today, reaching approximately $3.217 from an opening price of $2.21. This surge illustrates significant investor interest and confidence in Fluent’s growth potential, highlighted by a trading volume of 1.34 million shares.

In conjunction with this impressive market performance, Fluent has announced a strategic initiative to bolster its financial foundation. The company has executed a definitive agreement for a private placement, poised to raise approximately $10.3 million through the issuance of around 5.87 million shares at $1.75 each. This plan also includes the sale of pre-funded warrants, with full exercise potentially generating an additional $13.0 million if exercised at $2.21 per share. The closing of this financing is anticipated by August 19, 2025, contingent upon customary closing conditions.

Don Patrick, CEO of Fluent, expressed optimism regarding the company’s rapid growth in its Commerce Media Solutions division, which has recorded extraordinary triple-digit growth. Patrick emphasized that this capital increase is vital for enhancing the company’s balance sheet and advancing its ambitious plans for growth.

The proceeds from the private placement are intended for working capital and general corporate purposes, reinforcing Fluent’s commitment to innovation and delivering exceptional value to its stakeholders. The Benchmark Company, LLC served as the exclusive placement agent for the offering.

With its strong upward momentum and strategic financial enhancements, Fluent is well-positioned to expand its market reach and further connect leading brands with engaged consumers, leveraging its robust first-party data and innovative technology solutions. As Fluent continues to navigate the evolving commerce media landscape, it remains steadfast in its mission to provide top-tier solutions to its partners.

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