VENU’s $350M McKinney Sunset Amphitheater Hitting Key Construction Milestones
DENVER, Colo., Oct 27, 2025 (247marketnews.com)- VENU (NYSE:VENU) is hitting all the right notes. With the $350 million Sunset Amphitheater in McKinney, Texas now rising on schedule, the company is executing with the precision and performance.
The 20,000-seat state-of-the-art amphitheater, strategically located at the intersection of US 75 and the Sam Rayburn Tollway, is designed to operate year-round with multi-season flexibility, 20,000 attendees in the summer, 5,000 in the winter via heated floors and an adjustable roof system. Its catchment zone includes nearly 4 million people within about 30 minutes and almost 10 million within a little more than an hour’s drive, giving VENU a premium foothold in one of the nation’s most dynamic growth corridors.
According to D Magazine, the McKinney development is projected to deliver $3.8 billion in local economic impact over the next decade. Construction progress reinforces what Wall Street is beginning to recognize, VENU is executing its plan, scaling faster than expected, and converting vision into tangible, revenue-generating assets.
FireSuites and Aikman Club: Premium Experiences Driving Growth
VENU’s 295 Luxe Fire Pit Suites, each offering private VIP access, premium food and beverage, and unbeatable sightlines, are already over 85% sold, priced between $298,000 and $1 million.
The Aikman Club, a private luxury venue named for NFL Hall of Famer Troy Aikman, brings fine dining and concierge service to the amphitheater’s elite members, while Aikman’s EIGHT Elite Light Beer sponsorship reinforces the Texas brand synergy fueling local buzz.
FireSuite sales have been a rocket for the company: $23 million in sales in just 60 days, up 250% year-over-year, with $163 million of $334 million in total inventory already sold across VENU’s active projects in Tulsa, McKinney, and El Paso. These triple-net leased, real-estate-backed units generate recurring returns with an anticipated 11% cap rate, a cornerstone of VENU’s scalable, asset-backed expansion strategy.
Execution and Expansion: A $5B Pipeline Hitting Escape Velocity
Leveraging insights from its Ford Amphitheater in Colorado Springs, VENU is perfecting a replicable construction model that accelerates timelines and maximizes flexibility. The company’s $5 billion development pipeline, with $1.3 billion currently under construction and 38 municipalities in negotiation, underscores the depth of demand for its real estate–anchored entertainment campuses.
“From day one, we’ve been clear about how we intend to fund expansion — through public-private partnerships, FireSuite sales, and sale-leasebacks,” said CEO and Chairman J.W. Roth. “Our growth is accelerating faster than we expected, and the foundation we’ve laid is designed for scale.”
Analysts and Institutions Tune In
All four research firms covering VENU maintain Strong Buy ratings, with a consensus $18.15 price target, representing an estimated 35% upside from current levels:
- Cenorium Capital – $22.30 PT
- ThinkEquity – $18 PT
- Northland – $17 PT
- Freedom Broker – $15.30 PT
Institutional accumulation continues to climb, with Vanguard Group and 23 others holding 1.93 million shares (4.48% of the float). A 77.83% net buy ratio and a tight float have turned VENU into one of Wall Street’s most closely watched small-cap stories. Short interest exceeding 700,000 shares, according to the Bloomberg terminal data, could amplify upside potential as catalysts align this quarter.
Looking Ahead: Momentum Meets Monetization
VENU’s current expansion is only the beginning. Independent research by Younger Associates projects $17.7 billion in economic activity and 4,700 new jobs generated by VENU’s current projects over 20 years. With 40 entertainment campuses planned by 2030, including 25 amphitheaters and 15 indoor venues, VENU is targeting a combined 350,000 seats and 20 million annual ticket sales, representing more than $140 billion in long-term economic output.
Adding to the momentum, VENU’s blockchain-based ticketing and membership platform launching in 2026 will tokenize fan engagement and rewards, tapping into the $250 billion real-world asset tokenization market and creating what Roth calls a “soft-ticket economy.”
With an expanding national ad campaign airing on FOX News (NASDAQ:FOX), FOX Business, CNBC, Peacock, and Newsmax (NYSE:NMAX), institutional accumulation rising, and tangible construction milestones on schedule.
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About Venu Holding Corporation
Venu Holding Corporation (NYSEAMERICAN:VENU) is redefining the live entertainment landscape through a national network of premium amphitheaters powered by its Luxe FireSuites model. With partnerships like AEG and Aramark (NYSE:ARMK), and an active development pipeline of over $5 billion (including $1 billion underway), Venu is building the next generation of destination venues, where investors, fans, and artists come together in a hospitality-first experience.
Through its innovative 40/40/20 financing model and integrated hospitality campuses, the company is building a national network of premium amphitheaters and entertainment destinations, targeting 40 venues by 2030. Its flagship Ford Amphitheater was nominated as Pollstar’s Best New Venue of 2024.
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Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company’s ability to continue as a going concern, general economic conditions, and other risk factors detailed in the Company’s filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law.
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