Brera Holdings Forms Brera Tiverija

Move Changes North Macedonian Women’s Football Trajectory

DUBLIN, Ireland and MILAN, Italy, May 9, 2024– Brera Holdings PLC (“Brera Holdings,” “Brera” or the “Company”) (NASDAQ:BREA), the first publicly-listed football (American soccer) focused company in the world of professional sports multi-club ownership (“MCO”) and investment, is excited to announce that the North Macedonian women’s football association voted to assign all of the association’s rights and property to a joint stock company that is fully owned by Brera Strumica.

Brera board member and shareholder Chris Gardner, an entrepreneur, author, and film producer, with Michele Kang, a champion of women’s professional sports and owner of the Washington Spirit, Olympique Lyonnais Féminin, and London City Lionesses

As a result of this newly structured association, Brera Holdings can now claim ownership and make investments, much like Brera Strumica. The Federation additionally provided written confirmation of their acceptance of Brera Tiverija without incurring any penalty, including waiving of the automatic relegation penalty, since this is essentially a change of entity.

“It’s easy to acquire a team in a top ranked country, that’s a business decision driven by economic fundamentals. However, in our case, we want to make a difference; fighting for acceptance with the local Federation and standing up for women’s rights where they’re ranked near the bottom of the world rankings is the likeliest place to make an impact a difference in the lives of thousands of young girls in a somewhat forgotten region that have dreams of playing football at a similar level as their brothers and cousins,” commented Brera Holdings CEO, Pierre Galoppi.

This is a first for women’s football and women’s sports in general for North Macedonia. This kind of operation allows for the investment required to support women’s football for the first time. It is a clear signal that Brera Holdings is committed to continue to make a social impact where it matters.

Galoppi concluded, “It’s imperative that we strive to be winners on the pitch and leaders in our communities, and this move should quickly yield rewards and well into the future.”

ABOUT BRERA HOLDINGS PLC

Brera Holdings PLC (Nasdaq:BREA) is focused on expanding its social impact football (American soccer) business by developing a global portfolio of emerging football and other sports clubs with increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football- and sports-related consulting services.

The Company seeks to build on the legacy and brand of Brera FC, the first football club that was acquired by the Company in 2022. Brera FC, known as “The Third Team of Milan,” is an amateur football association which has been building an alternative football legacy since its founding in 2000. The Company owns the trademarked FENIX Trophy Tournament, a nonprofessional pan-European football competition recognized by UEFA, inaugurated in September 2021 and organized by Brera FC. “FENIX” is an acronym for “Friendly European Nonprofessional Innovative Xenial.” BBC Sport has called the FENIX Trophy “the Champions League for amateurs,” and Brera FC hosted the 2023 finals at Milan’s legendary San Siro Stadium. In October 2022, the Internet Marketing Association at its IMPACT 22 Conference named Brera FC as its award recipient for “Social Impact Through Soccer,” recognizing the Company’s focus at an international level with this distinction.

In March 2023, the Company expanded to Africa with the establishment of Brera Tchumene FC, a team then admitted to the Second Division League in Mozambique, a country of nearly 32 million people. Brera Tchumene FC won its post-season tournament and in November 2023 was promoted to Mocambola, the First Division in Mozambique. In April 2023, the Company acquired 90% of the European first division football team Fudbalski Klub Akademija Pandev in North Macedonia, a country with participation rights in two major Union of European Football Association (“UEFA”) competitions.

In June 2023, Brera acquired a strategic stake in Manchester United PLC, a portion of which was subject to a tender offer by Sir Jim Radcliffe and sold at a 74% realized gain. In July 2023, the Company completed the acquisition of a majority ownership in the Italian Serie A1 women’s professional volleyball team UYBA Volley S.s.d.a.r.l. In September 2023, the Company assumed control of Bayanzurkh Sporting Ilch FC, a team in the Mongolian National Premier League, which became Brera Ilch FC when the football season resumed in March 2024.

In January 2024, the Company announced the launch of a proactive search for an Italian Serie B football club target designed to bring multi-club ownership of the highest tiers of professional sports ownership to mass investors through the Company’s Nasdaq-listed shares.

In February 2024 the Brera Holdings Advisory Board was established with MLS founder and World Cup director Alan Rothenberg, luxury lifestyle executive Massimo Ferragamo, sports business leaders Paul Tosetti and Marshall Geller, and Italian football icon Giuseppe Rossi. Brera Holdings PLC is focused on bottom-up value creation from undervalued sports clubs and talent, innovation powered business growth, and socially-impactful outcomes.

See www.breraholdings.com

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company’s ability to continue as a going concern, the popularity and/or competitive success of the Company’s acquired football and other sports teams, the Company’s ability to attract players and staff for acquired clubs, unsuccessful acquisitions or other strategic transactions, the possibility of a decline in the popularity of football or other sports, the Company’s ability to expand its fanbase, sponsors and commercial partners, general economic conditions, and other risk factors detailed in the Company’s filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law.

CONTACT INFORMATION:

FOR MEDIA AND INVESTOR RELATIONS

Pierre Galoppi, Chief Executive Officer, Brera Holdings PLC
Email: [email protected]

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