Asset Entities and Strive Asset Management Merge to Forge First Publicly Traded Bitcoin Treasury Powerhouse

May 7, 2025

DENVER, Colo., May 07, 2025 (247marketnews.com)- Asset Entities (NASDAQ:ASST) announced a definitive merger agreement with Strive Asset Management, creating the first publicly traded Bitcoin Treasury Company. Operating under the Strive brand and remaining NASDAQ-listed, the combined entity will aggressively pursue Bitcoin accumulation to maximize exposure per share, aiming to outperform Bitcoin’s long-term returns while delivering unparalleled value to shareholders. This reverse merger leverages Strive’s $2 billion asset management expertise and Asset Entities’ digital prowess, positioning the company to dominate the $1.5 trillion cryptocurrency market with a groundbreaking tax-free Bitcoin-for-stock exchange and a planned $1 billion capital raise.

Arshia Sarkhani, President and CEO of Asset Entities, stated, “We are thrilled to be joining forces with Strive Asset Management to help pioneer the future of corporate Bitcoin treasury strategies. Our strength in building and activating online communities across Discord and other platforms uniquely positions us to drive education, engagement, and adoption of Bitcoin-centric financial models. This merger empowers us to amplify Strive’s bold mission while delivering transformative value to shareholders.”

Strategic Vision: Building a Bitcoin War Chest

The merged company, led by CEO and Chairman Matt Cole, will focus on amassing a Bitcoin war chest through minimally dilutive strategies, using Bitcoin’s price as the hurdle rate for capital deployment. Strive’s institutional investment acumen, honed by Cole’s experience as a $70 billion fixed-income portfolio manager, will drive proprietary tactics: a first-of-its-kind tax-free Bitcoin-for-stock exchange under Section 351 of the U.S. tax code, mergers with overcapitalized firms to acquire cash at a discount, and innovative leverage and hedging via in-house fixed-income and derivatives expertise. With an effective shelf registration statement in place, the company plans to expand to $1 billion post-closing, raising capital through equity and debt offerings to fuel Bitcoin accumulation, giving it a competitive edge over nascent Bitcoin treasury firms.

Tax-Free Bitcoin Exchange and Shareholder Value

A cornerstone of Strive’s strategy is a pioneering offering allowing accredited investors to swap Bitcoin for public stock in a tax-free Section 351 exchange, subject to market conditions and final structuring. Expected to open pre-closing with no markup to the deal price, this mechanism enables Bitcoin holders to gain equity in a NASDAQ-listed company without immediate tax liability, a game-changer for crypto investors.

Strive Enterprises, co-founded by Vivek Ramaswamy, will hold ~94.2% of the public company pre-financing, with Asset Entities’ legacy shareholders owning ~5.8%, subject to proportional dilution from future financings.

Leadership and Advocacy for Bitcoin Treasuries

Matt Cole, with his fixed-income expertise, leads a powerhouse team: CFO Ben Pham, CMO Arshia Sarkhani (current Asset Entities CEO), CLO Logan Beirne, and independent directors Ben Werkman, Jeff Walton, and Avik Roy, respected Bitcoin thought leaders. Strive’s brand, built since 2022 on capitalism and innovation, has reshaped corporate America by rolling back ESG mandates, amassing ~$2 billion in assets under management.

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