Vevo se asocia con PubMatic para expandir la compra programática en toda su red global de CTV

February 21, 2024

https://www.globenewswire.com/news-release/2024/02/21/2833225/0/es/Vevo-se-asocia-con-PubMatic-para-expandir-la-compra-program%C3%A1tica-en-toda-su-red-global-de-CTV.html

LONDRES, Feb. 22, 2024 (GLOBE NEWSWIRE) — PubMatic (Nasdaq:PUBM), empresa tecnológica independiente que ofrece la cadena de suministro de publicidad digital del futuro, ha anunciado hoy su acuerdo de colaboración con Vevo, la red de vídeos musicales líder en el mundo. La colaboración permitirá acelerar la fase de crecimiento en CTV programática, con el que facilitará a los anunciantes impulsar su impacto a través de su biblioteca premium.

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