24/7 Market News-Intersection of Art and Football: Brera Ilch, of the Brera Holdings Family of Soccer Clubs, Partners with Caravaggio Exhibition in Mongolia

Brera Holdings’ partnership with the Italian Embassy and the Chinggis Khaan Museum in Ulaanbaatar is core to its artistic roots, and will strengthen the bond between Italy and Mongolia

DUBLIN, Ireland, MILAN, Italy and ULAANBAATAR, Mongolia, June 6, 2024 – Brera Holdings PLC (“Brera Holdings” or the “Company”) (Nasdaq:BREA) is pleased to announce a one-of-a-kind, highly prestigious arts partnership between Brera Ilch, the Company’s  Premier League football club in Mongolia, and the Italian Embassy in Ulaanbaatar, dedicated to Caravaggio’s original painting “The Magdalene in Ecstasy.” Brera is a place name for the globally renowned arts district in the city center of Milan, Italy, and home to its namesake Pinacoteca and Arts Academy. The Mongolian arts partnership showcases the artistic vocation that has accompanied Brera FC since its foundation and thus represents the cultural fiber of the Brera FC brand.

The exhibition, sponsored by Falconeri, MIAT, iGuzzini, Sound of Mongolia, Centro Culturale Italia-Mongolia, DolceVita and Bettega / Beretta / Zanetti, will be held until June 30, 2024 at the Chinggis Khaan Museum in Ulaanbaatar.  It will be accompanied by a series of events featuring the iconic Italian painter, including the screening of the film “The Shadow of Caravaggio,” and various masterclasses and discourses on arts restoration.

The partnership, as promoted by the Italian Ministry of Foreign Affairs through the Ambassador to Mongolia Giovanna Piccarreta, is in anticipation of the 55th anniversary of diplomatic relations between the two countries in 2025.

With its deep roots in culture and the field of art, as the Brera FC logo was designed by former Director of the Brera Arts Academy Fernando De Filippi, Brera Holdings supports the collaboration which will strengthen the bond between Italy and Mongolia, along with the football activity of its local club Brera Ilch, which competes in the Mongolian Premier League.

Brera Holdings (Nasdaq:BREA), Brera Ilch, and the Italian Embassy, partner to host the Caravaggio Exhibition at the Chinggis Khaan Museum in Ulaanbaatar

For further information: https://chinggismuseum.com/en

ABOUT BRERA HOLDINGS PLC

Brera Holdings PLC (Nasdaq:BREA) is focused on expanding its social impact football (American soccer) business by developing a global portfolio of emerging football and other sports clubs with increased opportunities to earn tournament prizes, gain sponsorships, and provide other professional football- and sports-related consulting services.

The Company seeks to build on the legacy and brand of Brera FC, the first football club that was acquired by the Company in 2022. Brera FC, known as “The Third Team of Milan,” is an amateur football association which has been building an alternative football legacy since its founding in 2000. The Company owns the trademarked FENIX Trophy Tournament, a non-professional pan-European football competition recognized by UEFA, inaugurated in September 2021 and organized by Brera FC. “FENIX” is an acronym for “Friendly European Non-professional Innovative Xenial.” BBC Sport has called the FENIX Trophy “the Champions League for amateurs,” and the 2024 FENIX Trophy finals were covered by ESPN. In October 2022, the Internet Marketing Association at its IMPACT 22 Conference named Brera FC as its award recipient for “Social Impact Through Soccer,” recognizing the Company’s focus at an international level with this distinction.

In March 2023, the Company expanded to Africa with the establishment of Brera Tchumene FC, a team then admitted to the Second Division League in Mozambique, a country of nearly 32 million people. Brera Tchumene FC won its post-season tournament and in November 2023 was promoted to Mocambola, the First Division in Mozambique. In April 2023, the Company acquired 90% of the European first division football team Fudbalski Klub Akademija Pandev in North Macedonia, a country with participation rights in two major Union of European Football Association (“UEFA”) competitions.

In June 2023, Brera acquired a strategic stake in Manchester United PLC, a portion of which was subject to a tender offer by Sir Jim Radcliffe and sold at a 74% realized gain. In July 2023, the Company completed the acquisition of a majority ownership in the Italian Serie A1 women’s professional volleyball team UYBA Volley S.s.d.a.r.l. In September 2023, the Company assumed control of Bayanzurkh Sporting Ilch FC, a team in the Mongolian National Premier League, which became Brera Ilch FC when the football season resumed in March 2024. In January 2024, the Company announced the launch of a proactive search for an Italian Serie B football club target designed to bring multi-club ownership of the highest tiers of professional sports ownership to mass investors through the Company’s Nasdaq-listed shares. In February 2024, the Brera Holdings Advisory Board was established with MLS founder and World Cup director Alan Rothenberg, luxury lifestyle executive Massimo Ferragamo, sports business leaders Paul Tosetti and Marshall Geller, and Italian football icon Giuseppe Rossi.  Brera Holdings PLC is focused on bottom-up value creation from undervalued sports clubs and talent, innovation-powered business growth, and socially-impactful outcomes. See  www.breraholdings.com

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company’s ability to continue as a going concern, the popularity and/or competitive success of the Company’s acquired football and other sports teams, the Company’s ability to attract players and staff for acquired clubs, unsuccessful acquisitions or other strategic transactions, the possibility of a decline in the popularity of football or other sports, the Company’s ability to expand its fanbase, sponsors and commercial partners, general economic conditions, and other risk factors detailed in the Company’s filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law.

CONTACT INFORMATION:

FOR MEDIA AND INVESTOR RELATIONS

Pierre Galoppi, Chief Executive Officer, Brera Holdings PLC
Email: [email protected]

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